Monday, October 09, 2006

+ It's Safe...See, I'm Even Putting The Bottle To My Mouth!!


I had written about the righteous indignation in the Pepsi ad (It's Safe...See, I'm Holding It In My Hand!). But then, I don’t watch the usual crap on TV (except the really bad movies) and I heard only when someone told me about the similar Coke ad. But I realized today that watching crappy movies on TV has its benefits – I got a glimpse of the Coke ad!! :-D

A visibly concerned Aamir Khan – understandable, after how he was pilloried for zipping up his mouth during the cola controversy – makes a visit of the Coke factory and is explained the awe-inspiring safety procedures that go into making a bottle of Coca-Cola (no pesticides, nothing harmful, absolutely totally completely mind-bogglingly safe!). Aamir then faces the camera, spouts the lines about the utter safety of Coke, takes a bottle off the assembly line, flips off the cap, puts it to his mouth, and tilts it up.

Why did Aamir just tilt the bottle up? His adam’s apple never moved a millimeter. Why didn’t he just gulp down the cola in the bottle and give out a contented burp? Why don’t these ambassadors of the myriad soft drinks of dubious value ever actually drink the stuff? At least the Pepsi CEO looked honest, even if stupid....

I guess Aamir put his mouth where the money was – no reason to put his entire intestinal tract there, is there...?

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