+ It's Safe...See, I'm Holding It In My Hand!

I like that new Pepsi ad that protests its purity. None of that irreverent sense of fun that overruns the other Pepsi ads, though.

The lab scientist and the CEO of Pepsi India both make almost agitated statements that the Pepsi that you drink is absolutely pure and the same as the one that a guy drinks in New York, or wherever. Mr CEO, during his entire monologue, holds a bottle of Pepsi in his hand, which he has borrowed from a youngster. The youngster asks for his Pepsi back - and is given it - after the strong and apparently convincing statement.

But why is it that Mr CEO shows no interest in taking a sip from that bottle that is supposed to entice everyone else and actually is supposed to do things to them? Not one sip? Sensible guy, maybe...?